Author Archive

Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. Sales Renewal’s insight: In case you thought your Google My Business listing would sort of take care of itself, think […]

Read more

Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]

Read more

5 Social Media Content Marketing Trends to Watch Heading Into 2018

Opinion: The trick to the future of social media content marketing is using modern approaches at being human. Sales Renewal’s insight: We’ve seen an increased focus on video in the manufacturing and services industries spurred – not surprisingly – by results produced by video marketing. For those segments in particular, we’re finding evergreen content is […]

Read more

What Will the Economy Do in 2017 and Beyond?

The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices. Sales Renewal’s insight: We work with a variety of SMB in the manufacturing industry. As they’ve grown, they have increased their SEO efforts, too. In some cases, the goal has been […]

Read more

Seamless Planning & Approvals | HeyOrca

Hey Orca creates a team-friendly social media calendar to visually render posts and allows agencies to share content plans with their clients – and there are other tools that do the same, with slight differences. In short, we’ve found no single Goldilocks solution. Different clients have different needs! Sales Renewal’s insight: It’s all about #communication! […]

Read more

UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine

As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills. Sales Renewal’s insight: At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client’s needs are […]

Read more

Content Marketing: Your Guide to Creating Successful Campaigns

You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output. This document will help your team: Brainstorm campaign ideas that broadly resonate in your market Create customer-centric content that generates leads Use data to better focus on your customer’s needs Boost […]

Read more

Top
Sales Renewal