You see a sales opportunity. Your customer sees an interruption. How to make the most of these touchpoints? Sales Renewal’s insight: Product updates are a natural customer touchpoint. A necessary notification is also, obviously, an opportunity to ask for a new order. Do you use those opportunities wisely? Three Things to Consider: To your customer, […]
Before today’s age of intelligent services, families used to ask, “Where should we go eat?” Today, that where is now a what because how consumers decide where to eat has changed. Consumers now search for – … Sales Renewal’s insight: Are you hungry for some recommendations? Yext says you need a steady diet of advice […]
Wendy’s may not be your favorite fast-food chain, but by now, they’re probably your favorite Twitter account. The burger joint has gone viral over the last year.
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
For example:
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sales Renewal’s insight: Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by “strongly encouraging” we mean, pretty much making it mandatory. If […]
Company says change is meant to provide more descriptive snippets. Sales Renewal’s insight: Rumor confirmed! Read Original Article
Snippets and meta descriptions have new character limits, and it’s a big change for Google (and us SEOs). Learn about what’s new and what it means for SEO in this edition of Whiteboard Friday. Sales Renewal’s insight: Longer character limits for both phone and desktop are good for searchers. Could there be a downside for […]
By mid-December, workers say their productivity falls off, with some feeling overwhelmed or distracted by the holidays Sales Renewal’s insight: How do you balance your customers’ needs and employees’ lives over the holidays? Would higher productivity and better work quality be a good trade for more time off for your workforce? Read Original Article
Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise-information sharing-to adapt their marketing for modern communities Sales Renewal’s insight: We love marketing, data-driven decisions, and happy endings. This article has all three elements. Happy reading! Read Original Article