Sales Renewal clients are accustomed to hearing the term JointSourcing – a unique business model that combines pay-for-performance with expense sharing. The model means that we focus on not simply what works, but what works cost effectively. The key to growing sales through JointSourcing is a multi-pronged approach to sales and marketing. The six key […]
Sales Renewal’s insight: He’s making his numbers, should he also care that you aren’t? See how we solved one client’s problems with exploding website costs. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #HucksterHank and his colleagues: #SmugMarketerSam, #BadExecutionBob and #TrustworthyTom.
Sales Renewal’s insight: This certainly would get the phone to ring. Want better things to do with phones? Learn how Marketing ROI without Call Tracking is Like Baseball Stats that Exclude Away Games. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his […]
The advantage of outsourcing sales and marketing to third parties is that it takes a great deal of time and skill to become expert in the many technologies and sales & marketing programs required to grow revenue and even more time, skill and dogged determination to continuously do so over the long haul. While we’ll […]
Infographics are cool. So cool they were hard to resist – at first. After you’d clicked on 80 or 100, though, be honest: you realized some of them were a waste of time, right? Like so many internet trends, infographics look like an overnight sensation, but they’re not new.* In fact, they’ve been around long […]
A recent A/B e-mail campaign test pitted a multiple product image mailer against a single-image mailer. The experiment resulted in a dead heat! Sales Renewal creates holiday-themed emails for the Concord Flower Shop – about six per year. Typically, the emails feature nine to 12 floral arrangements with multiple options for the recipients to click […]
The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]
It’s been called the million-dollar question: How much is a like worth? While we admit we’d “like” to know, in fact, we suspect we already know – a like’s worth varies depending on the influence of the liker. And while the liker might not appear to “like” you much in terms of sales, at least […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]