Analytics & Benchmarking

A Better Way to Set Your Marketing Budget

The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]

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A Better Way to Calculate the ROI of Your Marketing Investment

“Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction … played in the eventual sale. This approach, called “attribution modeling, ” allows companies to attribute appropriate credit to each online and offline contact and touch point in […]

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Sharing the Rewards & Risks in JointSourcing Works: Client Revenue Goes Up and Costs Go Down

Given that Sales Renewal’s JointSourcing is truly one-of-a-kind-there are no other Marketing General Contractors that shares the risk and reward-it is not surprising that it requires a bit more explanation than the familiar, fee-for-service, single-marketing-strategy (like PR, inbound marketing, advertising, direct mail, tradeshows, …) approach every other agency takes. But numbers have a way at […]

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John Wanamaker Would Die for This: We Now Know Which Half is Which!

There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]

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Beyond Digital Analytics Metrics – Analytics & Optimization

In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]

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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you. Sales Renewal’s insight: MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – […]

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February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More

Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]

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February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More

Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]

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Marketing ROI without Call Tracking is Like Baseball Stats that Exclude Away Games

In 2010, Sales Renewal began testing trackable phone numbers to more comprehensively capture and benchmark our lead generation results. We now require them for our clients’ sales and marketing programs. If you’re a client, you’re probably very familiar with our “pitch” about adding trackable phone numbers to your sales and marketing programs. For good reason. […]

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