Public Relations – These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.” Sales Renewal’s insight: The increasing importance of commenting on other people’s content (curated content) has potentially big implications for […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
Sales Renewal’s insight: Have you tried G+ Collections yet? If not, it’s a feature that allows you to group your updates on Google+ by topic that we think is a really great idea. Read Original Article
Sales Renewal’s insight: As Marketing Profs notes in this article about content curation, and Sales Renewal agrees, creating fresh, engaging original content on a consistent basis is a tall order for most smaller businesses. It takes an understanding of what is “engaging” to your readers, plus time and talent to plan, write and distribute. We […]
So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. […]
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes! Sales Renewal’s insight: Examples of successful B2C digital marketing campaigns are a dime a dozen. But it can be a harder case to prove effectiveness in B2B marketing. This article highlights successes […]
Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you’ll be a force to be reckoned with. Sales Renewal’s insight: Some good advice – although the article makes it all sound a lot […]
Sales Renewal’s insight: A little fun to start the week! Read Original Article
The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options. Sales Renewal’s insight: Tools for data management (DMPs), social media for “listening”, automation, personalization, the […]