Can you guess which words can make or break an email campaign A new study reveals the answers. Sales Renewal’s insight: Do you agree? Wonderful made it to the top 5. Can’t say we’ve ever received an email with “Groovy” in the subject line. Interesting study and information that’s broken down by industry. Read […]
“In today’s digitally empowered world, it’s tempting for businesses to take a “ready-fire-aim” approach to marketing. In some cases, it almost seems that the philosophy is: throw up a Facebook page, send out a quick eBlast and wait for the customers to come pounding at our door. Indeed, the proliferation of tech tools that promise […]
Sales Renewal’s insight: Fun find. Reminds me of a post we recently wrote. Read Original Article
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri Sales Renewal’s insight: There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri […]
Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating. Sales Renewal’s insight: 5 great points about SEO, and most boil down to the fact that you can’t “do SEO” in a silo. Instead, SEO should […]
Most small business owners could alleviate their biggest challenge (lack of time) by redistributing marketing activities to other employees or outside agencies. Sales Renewal’s insight: If you’re running a business, you may feel that digital marketing is something you can do yourself. But a recent survey shows that even small businesses- 35% of them – […]
These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Sales Renewal’s insight: Not a quick read, but definitely some good advice. In particular: Think in terms of better website visitor engagement and satisfaction rather than focusing purely on the number […]
Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Sales Renewal’s insight: The customer journey is complicated! So is measuring the different types of marketing programs because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each? […]
Sales Renewal’s insight: Yup. Hard as it may be to stay away from the buzzword of the day, better to stay focused and thoughtful in your marketing work. (Note that we didn’t say, “keep calm and carry on”…) Read Original Article