Content Marketing

5 Tips for Effective Marketing Communication

When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]

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Don’t Overlook These Email Marketing Fundamentals

In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.

Read the full article at: www.clickz.com

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The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story

Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what.  Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back.  Discover how to focus your storytelling content on your customer in this article from Entrepreneur.

Read the full article at: www.entrepreneur.com

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Home Grown vs. Professional Video – Each Has a Role to Play in Small Business Marketing

Home Grown vs. Professional Video – Each Has a Role to Play in Small Business Marketing

Guest Poster: Peter Stassa of Davideo Company, corporate video production specialists. You probably don’t have an unlimited budget. We get that, neither do we. We understand that while you value the use of video content to build brand awareness and credibility, you still need to stay within your means. So, ask yourself this: Where is […]

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How to Make Direct Mail Work for Your Business

Many businesses only pay attention to reaching their customers via emails. While email marketing can be a great way to generate engagement and keep customers updated, it’s not the only way. Direct mail offers an option to reach your customers in a more personal way – through their mailbox. And if you think snail mail is outdated, think again: research has found that direct mail typically has a 4.4% return rate, while the rate for email is just 0.12%.

To help make a direct mail campaign successful, it’s important to know who you want to reach and make sure they are actually the ones receiving the mailing. As we know, our physical mailboxes can be as cluttered as our digital ones, but what do most people do when they get their mail? They quickly leaf through each piece and decide whether or not they are going to open it or trash it. Make sure your piece is enticing enough to avoid the recycling bin! An attractive design and a special offer, like exclusive coupons, exciting news or personalization, will make your customers take a second look.

Now that it’s the holiday season, consider using a direct mail campaign to reach your customers in a personal way to wish them a happy holiday season and let them know you’re thinking of them and appreciate their business. Don't forget to include a special offer!

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Key SEO Elements to Have in Place Before You Hit “Publish”

When creating online content, be it a webpage, blog post or video, you’ve likely set high expectations for performance in search engine rankings. To that end, it’s important to consider how you can optimize your content for SEO before you even begin. Doing so can boost your ranking in search results and also allow possible leads to find you organically. Many people know that using relevant keywords can help you rank well, but that isn’t all there is to it. Knowing how to use keywords correctly to avoid appearing as spam, optimizing images, and employing strong meta descriptions are just a few elements to consider when creating your content. Don’t wait until the next time you create some content to use these tips – start applying them to the pages and articles you’ve already created and help send them to the top of the search results page, too.

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Why Do B2B Content Marketing Strategies Fail?

The author puts forth the argument that content marketing has changed the way professional services are both bought and sold. Prospective clients have learned to turn to digital channels first when looking for someone to help solve their problem since these channels give open, unobstructed access to what buyers of these services prioritize most when judging your fit for their needs – your expertise. The more often a firm produces relevant content, the more engagement it creates, and the more trusted it becomes. Interestingly, research has shown that up to 24% of prospective clients rule out firms simply because of poor quality content. Make sure you’re not one of them by avoiding some simple traps, such as irrelevance, inconsistency, keeping your content to yourself, and more.

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Call to action: The how and where of CTAs

Three little letters … CTA. Those three powerful little letters not only will increase the user’s interaction with your website, but will also clue the user into knowing what to do next. There are simple CTA’s, “Shop Now”, “Buy”, but crafting a more compelling and powerful CTA leads to higher conversions. Learn how.

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