You’re probably familiar with the concept of accessibility – adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless […]
When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]
Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what. Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back. Discover how to focus your storytelling content on your customer in this article from Entrepreneur.
Guest Poster: Peter Stassa of Davideo Company, corporate video production specialists. You probably don’t have an unlimited budget. We get that, neither do we. We understand that while you value the use of video content to build brand awareness and credibility, you still need to stay within your means. So, ask yourself this: Where is […]
Many businesses only pay attention to reaching their customers via emails. While email marketing can be a great way to generate engagement and keep customers updated, it’s not the only way. Direct mail offers an option to reach your customers in a more personal way – through their mailbox. And if you think snail mail is outdated, think again: research has found that direct mail typically has a 4.4% return rate, while the rate for email is just 0.12%.
To help make a direct mail campaign successful, it’s important to know who you want to reach and make sure they are actually the ones receiving the mailing. As we know, our physical mailboxes can be as cluttered as our digital ones, but what do most people do when they get their mail? They quickly leaf through each piece and decide whether or not they are going to open it or trash it. Make sure your piece is enticing enough to avoid the recycling bin! An attractive design and a special offer, like exclusive coupons, exciting news or personalization, will make your customers take a second look.
Now that it’s the holiday season, consider using a direct mail campaign to reach your customers in a personal way to wish them a happy holiday season and let them know you’re thinking of them and appreciate their business. Don't forget to include a special offer!
When creating online content, be it a webpage, blog post or video, you’ve likely set high expectations for performance in search engine rankings. To that end, it’s important to consider how you can optimize your content for SEO before you even begin. Doing so can boost your ranking in search results and also allow possible leads to find you organically. Many people know that using relevant keywords can help you rank well, but that isn’t all there is to it. Knowing how to use keywords correctly to avoid appearing as spam, optimizing images, and employing strong meta descriptions are just a few elements to consider when creating your content. Don’t wait until the next time you create some content to use these tips – start applying them to the pages and articles you’ve already created and help send them to the top of the search results page, too.
The author puts forth the argument that content marketing has changed the way professional services are both bought and sold. Prospective clients have learned to turn to digital channels first when looking for someone to help solve their problem since these channels give open, unobstructed access to what buyers of these services prioritize most when judging your fit for their needs – your expertise. The more often a firm produces relevant content, the more engagement it creates, and the more trusted it becomes. Interestingly, research has shown that up to 24% of prospective clients rule out firms simply because of poor quality content. Make sure you’re not one of them by avoiding some simple traps, such as irrelevance, inconsistency, keeping your content to yourself, and more.
This one “weird” trick in copywriting can help you distinguish your brand from your competitors. All businesses want to stand out and differentiate themselves to their prospects, so go ahead and be different, write copy so you’ll start to distinguish your brand.