Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing. Sales Renewal’s insight: Did your local listing make the cut? As […]
These free tools will help you better understand your competition, your SEO strengths and weaknesses, and your market opportunity. Sales Renewal’s insight: SEO is an ongoing, complicated process, but even small businesses with limited resources, budget and expertise can use these 5 free SEO tools – even if it’s just to see what you do […]
Using Facebook to promote your business Sales Renewal’s insight: We recommend a full Facebook marketing strategy for any business, and there are a number of things to keep in mind while using Facebook as a means of promotion. This article provides a checklist to go through to make sure you are effectively using Facebook to […]
Keep marketing project management easy. Here are 11 ways to focus on goals, plan efficiently, create content faster, and prove ROI. Sales Renewal’s insight: The writer provides some excellent, basic advice on marketing management. Worth the easy read … Read Original Article
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow… Sales Renewal’s insight: These two reports offer lots of good insights to the […]
The Denver Broncos’ analytics director will have in-game contact with coach Gary Kubiak via the coach’s headset. Sales Renewal’s insight: This is a perfect example of how analytics can be used to step up your game. Here, analytics professionals gather statistics about actions and their results. Sales Renewal uses the same model with our analytics […]
A look at the impact on new buyer expectations and behaviors-and the challenges and opportunities for brands and marketing. Sales Renewal’s insight: A typical, simplified view of the customer journey (buyer’s funnel” shows three stages – Awareness (of a need or an issue that needs solving); Consideration (of the alternatives); and Purchase (of the best […]
There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]
All content you produce should be with an end-goal in mind. One of the most common and important goals of content is to attract links. Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Here is a guide to […]