How to Use Google+ Collections for Business
Sales Renewal’s insight: Have you tried G+ Collections yet? If not, it’s a feature that allows you to group your updates on Google+ by topic that we think is a really great idea. Read Original Article
Strategic Marketing
32 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes! Sales Renewal’s insight: Examples of successful B2C digital marketing campaigns are a dime a dozen. But it can be a harder case to prove effectiveness in B2B marketing. This article highlights successes […]
How A Real Estate Blog Went From 2, 000 To 18, 000, 000 Visits Per Month In Two Years
Movoto’s Content Strategy: How We Make All Those Things Go Viral Sales Renewal’s insight: The opening paragraph says it all: How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t. A first-hand perspective on how the “little guy” created a digital […]
Omni-Channel Marketing for Your Business
We try to stay away from using buzz words to get our message across, but lately we’ve seen a term emerge that gets to the core of what Sales Renewal is all about. Omni-channel marketing – removing silos, putting the customer front and center, approaching ROI from an integrated perspective – describes a shift in […]
Establishing a Marketing Budget for Your Business
How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa… Sales Renewal’s insight: While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from […]
February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
Hiring A Marketing Firm? 5 Questions to Ask First
Bringing on external resources to help with your marketing sounds great. There’s even a term for it – Outsourced, or Pay-Per-Performance Marketing. According to Wikipedia: “Outsource marketing is the art of handing over the entire marketing demands of a company to a third party.” Sounds easy, right? But how do you know you’re handing over […]
How to Grow, and NOT, Grow Sales: SalesMemes 48 – Doing Good Can Pay
Sales Renewal’s insight: In a viral, Like-driven world, sometimes it pays to do good. While we don’t suggest helping charities just to promote yourself, working on charitable projects can often yield surprising benefits for a company (extended reach, social capital, Likes & Follows). In Sales Renewal’s case, we’ve been working for two years with Kids […]