Tips & Tricks

Six Tips for Getting the Most Out of Your Marketing Agency

Marketing Agency Relationships: How to Find & Keep the Right One - Sales Renewal Blog

As the author says right at the outset of the article (registration required): relationships are hard! But, after years of working closely with our clients towards their marketing and business success, we at Sales Renewal firmly believe they’re worth working at! And we’re pleased to say that these six tips are pretty much baked into each of our client relationships. Hiring an agency to develop, implement and then manage your custom marketing program does require a level of commitment and trust, but in the end, the effort put in by both client and agency can lead to measurable results.

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Is Your Business Built for 24/7 Customer Relationships?

A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.

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8 Ways to Encourage Employees to Share Your Content on Social Media

Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.

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Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan

Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images.  A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.

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Tips for Getting Better Business Images on a DIY Budget

Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, […]

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Better Images of Your Employees at Work, Better Marketing Material

Even among professional photographers, industrial portraiture is a niche specialty. But every business needs a few high-quality, up-to-date images of what goes on inside the company. Below are some general tips and tricks for photographing people who work in your business. Follow these and get the images you need for your marketing communications! Tips for […]

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