So… everybody told you your business needed a Facebook page, but when you created one nobody befriended it? Sorry, it’s not exactly the social media Field of Dreams. When you build it, they don’t always come. (The cold hard truth is that some of those people who said you just have to have a Facebook […]
Nothing gets those in the business of SEO talking like rumors of a Google algorithm change, and it seems that this time around (yes, another change is on the way), Google is trying to preempt some of these rumors by clarifying, in advance, what businesses can expect. Matt Cutts, the head of Google’s web spam […]
Infographics are cool. So cool they were hard to resist – at first. After you’d clicked on 80 or 100, though, be honest: you realized some of them were a waste of time, right? Like so many internet trends, infographics look like an overnight sensation, but they’re not new.* In fact, they’ve been around long […]
This is a very easy, very valuable tip that we share with our clients who opt for social media coaching (rather than a more comprehensive content management program). It’s a quick lesson in how to schedule posts on your Facebook Page, assuming you are a page manager/administrator. Ready? Using Facebook’s Activity Log and Scheduling Feature […]
Among the responses to our post about REI’s “personalized commercials” was a very thoughtful reply from Marc Cica, Director of Advancement for the Shenango Valley Catholic School System in Hermitage, PA. Cica pointed out that video can be an ideal communication tool for non-profit organizations. When it’s done well, video can be personal, motivational, even […]
It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links. But how does a business […]
Brands were so popular on Pinterest that it’s a bit hard to believe that until this past week, Pinterest’s terms of service specified the platform was limited to “personal, non-commercial use.” The social media platform has officially welcomed businesses with the introduction of new tools and new business terms of service, which makes it explicit […]
So you have a company Facebook page. You do two to three status updates a week, sometimes post a photo. But you’re left wondering, “Is there anything else I can do?” We’ve rounded up 7 easy ways to help make your Facebook page work harder for your business: Showcase your brand via the Facebook Timeline […]