Web Marketing & SEO

Best of Growth Spurts – Our Favorite Posts from November

Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a monthly, summary roundup of the most popular/interesting posts of the month where we extract the most useful information into […]

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15 SEO Best Practices for Structuring URLs

It’s been a long time since we covered one of the most fundamental building blocks of SEO–the structure of domain names and URLs–and I think it’s high time to revisit. Sales Renewal’s insight: They offer both common-sense (e.g., #2) and search engine specific advice (e.g., #10) on the 15 best ways to construct web addresses […]

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Google’s Natural Language Search Gets Smarter

Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions. Sales Renewal’s insight: If natural search traffic is important to you and you have not yet reevaluated your SEO strategy, this story makes it abundantly clear that now is the time to do so! Why? Because you […]

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9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page. Sales Renewal’s insight: With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make […]

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Best of Growth Spurts – Our Favorite Posts from October

Our readers know they can find a lot of actionable marketing & technology advice in the Growth Spurts blog, since we update the content several times a week. And each month, we offer a roundup of the most popular posts of the month, just in case you’ve missed them. We’ve extracted the most useful information […]

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Sharing the Rewards & Risks in JointSourcing Works: Client Revenue Goes Up and Costs Go Down

Given that Sales Renewal’s JointSourcing is truly one-of-a-kind-there are no other Marketing General Contractors that shares the risk and reward-it is not surprising that it requires a bit more explanation than the familiar, fee-for-service, single-marketing-strategy (like PR, inbound marketing, advertising, direct mail, tradeshows, …) approach every other agency takes. But numbers have a way at […]

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7 Ways to Localize Your Blog – And Never Run Out of Things to Write About Again

Any local business owner knows how important building connections in their community with prospects, customers and other local businesses. And it’s just as important online as it is in person. In our 5 Easy Ways to Make Local Marketing Matter, we show you how to your in-person activities have digital parallels. In this post, we […]

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5 Easy Ways to Make Local Marketing Matter

Local marketing – marketing that’s focused on reaching customers in a specific geographic area – is not for every business. But if you have a physical presence in a specific location and provide services to your community (think bank, florist, shoe store, restaurant, deli, dry cleaners, etc….), you will most likely be able to benefit […]

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How Much Time Does SEO Really Take?

Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]

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