Sales acceleration tools are almost uncanny in what they reveal about a customer’s thinking. Sales Renewal’s insight: From spreadsheets to contact databases to CRMs – the sophistication of lead management tools has improved by leaps and bounds in the last decade. And now we’re seeing an emergence of a new category of lead management: sales […]
The right keywords are key to good SEO rankings, and good SEO rankings are key to increasing awareness of your services and products – and eventually sales – from the web. Nothing earthshaking there. Now, if you want dissension, get three marketers in room and ask them how to choose the best keywords. They’ll probably […]
So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. […]
Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you’ll be a force to be reckoned with. Sales Renewal’s insight: Some good advice – although the article makes it all sound a lot […]
Learn how to grow your target audience and improve your local SEO with a strong local content strategy. Sales Renewal’s insight: This article is a well-thought-out overview of how to think about local marketing. Even though it’s not “just” about the written word, if you’re a local business, the written word is a powerful tool […]
We’ve fielded quite a few questions this week about what is now known as #mobilegeddon – Google’s new search update which factors mobile-friendliness in its search rankings. The most frantic of these questions was from a client who told us: “We’ve heard Google is going to shut down our website.” We can tell you that […]
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers. Sales Renewal’s insight: #Mobilegddon may have an immediate impact on your business, or you may have some time. Read Original Article
“Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a months long warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble […]
If you’ve recently launched or upgraded your website, chances are you’re in good shape for April 21. That’s the day Google will add “mobile-friendliness” as a search ranking signal.The company has even gone so far as to state that the change will have “a significant impact” in its search results. This is in response to […]