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Best of Growth Spurts – Our Favorite Posts from January

We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this month:

On Content Marketing

10 Content Marketing Goals Worth Pursuing – Content marketing – your blog, downloads, white papers – is quite often one of the biggest marketing expenses, and one of the most difficult to measure.

Adwords and email gives the satisfaction of seeing immediate, measurable results. But your investment in “content”? It’s often a big unknown.

The goals in this article help put that investment in context: Invest in content, and you invest in your business. Consider: building trust and rapport with your audience; attracting new prospects; deepening loyalty with existing customers; helping with SEO; and even attracting strategic partners.

And to help you develop your 2017 Content Marketing plan, this articleB2B Content Marketing 2017: Benchmarks, Budgets, and Trends – gathers 25 content marketing stats all in one place … dive in, explore and learn.

On Email Marketing

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017 – Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Understanding the points made in this article will ensure that your email marketing is 2017-ready.

On Exit Planning

First Impressions are Critical in the Sale of a Business. What Impression Does Your Website Give? – For business owners contemplating selling their business, one of the many factors that can help them achieve their exit revenue goals is better and more cost-effective marketing. This includes their online presence, which starts with the company website. Not sure if your website will help or hurt your ability to sell your business? Our alliance partner at Business Transition Academy outlines five factors to take into account.

On SEO

8 SEO Trends You Need to Pay Attention to in 2017 – SEO is a constantly changing landscape. This article highlights eight trends to be aware of as we start 2017, including:

  • HTTPS is no longer just an option. Security issues aside, Google has confirmed it’s a ranking signal.
  • Social media will be an even larger referral traffic goldmine.
  • Mobile-first strategies have become a necessity.
  • Links will continue to be important, but they should be a by-product of excellent content.

Continue reading for details on these and 4 more SEO trends for 2017.

The Most Effective SEO Tactics – According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it’s the most difficult to execute. Read the article.

On Analytics

How Google Analytics Ruined Marketing – Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a marketing channel (what’s the best method for conveying that message).

It also reinforces one of Sales Renewal’s key beliefs that “there is no ‘digital marketing’ and ‘traditional marketing.'” Sure, there are digital channels and traditional channels, but they all should be used to support the marketing strategy. Read the article.

Sales Renewal’s insight:

Learn 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017, 8 SEO Trends to Pay Attention to in 2017, How Google Analytics Ruined Marketing, and More.