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Sales Renewal’s Critical Assistance Helps Client Win Small Business of the Year, Blue Ribbon Award

Everybody strives for excellence, but only a small portion of American business people achieve it. In fact, according to the U.S. Chamber of Commerce, each year only the “cream of the small business crop” are worthy of receiving its prestigious Blue Ribbon Small Business of the Year award.

That’s why it’s so gratifying that Sales Renewal client MATsolutions, of Irving, Texas, today announced it has been named a 2014 Blue Ribbon Small Business of the Year Award winner by the U.S. Chamber of Commerce. The award is given each year to the elite group of small businesses best demonstrating exceptional business practices in specific areas, including: strategic planning, marketing, employee development, community involvement, and customer service. In 2014, MATsolutions is one of only 100 winners selected by the U.S. Chamber from a record number of applicants from across the nation.

“We’re pleased to receive this prestigious Small Business of the Year award, ” said Steve Wedler, VP Sales & Marketing, MATsolutions. “Over the last year with Sales Renewal’s assistance, we’ve rebranded our company, launched a new e-commerce site and introduced marketing programs and supporting technologies that truly distinguish MATsolutions from its competitors. Having two highly dedicated and bright teams (our own and Sales Renewal’s) responsible for this transformation has allowed us to deliver something far superior to what either team alone could have created. This award is a great acknowledgement of the advances we have made.”

“Having two highly dedicated and bright teams responsible for [rebranding the company, launching a new e-commerce site and many new marketing programs] has allowed us to deliver something far superior than either team alone could have.”

– Steve Wedler, VP Sales and Marketing, MATsolutions

Growing Range of Capabilities and Offerings

In December 2013, MATsolutions changed its name and brand identity to better reflect a growing range of test and measurement equipment capabilities and offerings, including a stronger emphasis on calibration and repair. In addition to the name change, key features of the rebranding included:

  • A new website that can process orders, RFQs and payments and manage communications with customers wishing to buy online;
  • The MATrewards loyalty program, designed to reward MATsolutions customers for their loyalty by providing them tangible and financial value;
  • Unique guarantees, including the No Surprises and the Price Match guarantees, to help provide clients the peace of mind they need in today’s challenging test and measurement marketplace;
  • A consistent, online marketing effort that includes a monthly newsletter and specials; a weekly blog series, and an active social media presence on LinkedIn, Twitter, Google+, and Facebook.

We at Sales Renewal get a lot of satisfaction from doing our jobs, and doing them well. We feel even more satisfied when our clients benefit in the form of increased sales and revenues. But helping a client win an important award like the U.S. Chamber of Commerce Blue Ribbon Small Business of the Year award: to us, that’s priceless.

Read the full press release.

Sales Renewal’s insight:

Everybody strives for excellence, but only a small portion of American business people achieve it. In fact, according to the U.S. Chamber of Commerce, each year only the “cream of the small business crop” are worthy of receiving its prestigious Blue Ribbon Small Business of the Year award.

“We’re pleased to receive this prestigious Small Business of the Year award, ” said Steve Wedler, VP Sales & Marketing, MATsolutions. “Over the last year with Sales Renewal’s assistance, we’ve rebranded our company, launched a new e-commerce site and introduced marketing programs and supporting technologies that truly distinguish MATsolutions from its competitors. Having two highly dedicated and bright teams(our own and Sales Renewal’s) responsible for this transformation has allowed us to deliver something far superior to what either team alone could have created. This award is a great acknowledgement of the advances we have made.”