Free Marketing Management Course from MIT

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix o

Sales Renewal’s insight:

This and 2, 200 other classes are available from MIT OpenCourseWare which “makes the materials used in the teaching of almost all of MIT’s subjects available on the Web, free of charge.”

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