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Establishing a Marketing Budget for Your Business

How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa…

Sales Renewal’s insight:

While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from 5% to 30% of anticipated revenues. Why not take Sales Renewal’s Marketing Investment Analysis for a high level view of the Sales & Marketing programs and budgets we recommend.