Establishing a Marketing Budget for Your Business
How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa…
Sales Renewal’s insight:
While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from 5% to 30% of anticipated revenues. Why not take Sales Renewal’s Marketing Investment Analysis for a high level view of the Sales & Marketing programs and budgets we recommend.