Is it possible we scooped The New York Times? Well, not exactly. However, we must point out we’ve broached this subject before – and we also know from personal experience – when you’re searching for a local florist, you want a local florist. Unfortunately, a quick search online may not deliver what you’re after. Times […]
Was “do a better job managing social media” on your list of New Year’s Resolutions? How’s it going? If adding Pinterest to your social media mix is on your to-do list, you might enjoy reading about how journalists are using the very-visual tool. In case you still need to create a business presence on Pinterest, […]
If you’re in business, the holidays can be so hectic some important things get overlooked. We’d hate to start the New Year with an old lecture, so let’s just call this a friendly reminder about the value of customers. We’re sure you’ve seen quotes from legendary department store founder Marshall Field extolling the virtues of […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
So you’re good at updating posts on Facebook and you’re targeting prospects on LinkedIn? Tip of the hat to you. Maybe you’ve even got 1, 000+ followers on Twitter and you’ve figured out how to connect with prospects on Pinterest. Congratulations; you’re in the minority of small businesses that use social media effectively. So how […]