Author Archive

Searching for Love, Locally

Is it possible we scooped The New York Times? Well, not exactly. However, we must point out we’ve broached this subject before – and we also know from personal experience – when you’re searching for a local florist, you want a local florist. Unfortunately, a quick search online may not deliver what you’re after. Times […]

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Got a Pin?

Was “do a better job managing social media” on your list of New Year’s Resolutions? How’s it going? If adding Pinterest to your social media mix is on your to-do list, you might enjoy reading about how journalists are using the very-visual tool. In case you still need to create a business presence on Pinterest, […]

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Don’t Waste a Hook in 2013

If you’re in business, the holidays can be so hectic some important things get overlooked. We’d hate to start the New Year with an old lecture, so let’s just call this a friendly reminder about the value of customers. We’re sure you’ve seen quotes from legendary department store founder Marshall Field extolling the virtues of […]

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Nate Silver, Marketing’s Wake Up Call

We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]

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How Well Do you Tell Your Story?

So you’re good at updating posts on Facebook and you’re targeting prospects on LinkedIn? Tip of the hat to you. Maybe you’ve even got 1, 000+ followers on Twitter and you’ve figured out how to connect with prospects on Pinterest. Congratulations; you’re in the minority of small businesses that use social media effectively. So how […]

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