The majority of small business owners know Search Engine Optimization (aka SEO) brings in business by making their company easy to find on the major search engines. They also know that the many of their local customers look at their business’ online descriptions (aka listings) and online reviews before they decide to walk in their […]
So… everybody told you your business needed a Facebook page, but when you created one nobody befriended it? Sorry, it’s not exactly the social media Field of Dreams. When you build it, they don’t always come. (The cold hard truth is that some of those people who said you just have to have a Facebook […]
Google grabbed headlines last week and sent a wave of worries through the oceans of SEO strategists with its Penguin update. Marissa Mayer made Monday morning mighty interesting (and we thank her for the alliterative opportunity) when she announced Yahoo would purchase Tumblr. What should you do about it? Probably nothing. Since deals between online […]
Infographics are cool. So cool they were hard to resist – at first. After you’d clicked on 80 or 100, though, be honest: you realized some of them were a waste of time, right? Like so many internet trends, infographics look like an overnight sensation, but they’re not new.* In fact, they’ve been around long […]
This is a very easy, very valuable tip that we share with our clients who opt for social media coaching (rather than a more comprehensive content management program). It’s a quick lesson in how to schedule posts on your Facebook Page, assuming you are a page manager/administrator. Ready? Using Facebook’s Activity Log and Scheduling Feature […]
If you’ve visited our website lately, you know we dedicate a sizable piece of virtual real estate to describe JointSourcing, our unique business model. In conversation, it can take a few minutes to explain. But, as one of our newest clients told us last week, “it’s completely logical!” When we prepared last month’s client reports, […]
There’s a reason our Blueprint process is the first step in every relationship with every client. And there’s a reason some of our clients feel a bit perplexed in the process. By the time they’ve gotten to know us well enough to realize that we’re as incentivized to increase their sales as they are, they’re […]
In the first quarter of this year, we (the Sales Renewal team) have spent more hours than we’d like to admit discussing our inner clockworks. How do we make decisions that affect the team…who decides…how do we decide which stories deserve full-length treatment and which end up on the cutting room floor. Stories? Agile groupies […]
Among the responses to our post about REI’s “personalized commercials” was a very thoughtful reply from Marc Cica, Director of Advancement for the Shenango Valley Catholic School System in Hermitage, PA. Cica pointed out that video can be an ideal communication tool for non-profit organizations. When it’s done well, video can be personal, motivational, even […]