Stars move over, hearts take their place on Twitter. Sales Renewal’s insight: Apparently, stars were confusing Twitter users. (“At times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.”) Read Original Article
Sales Renewal is pleased to have participated in SBANE’s 2015 Manufacturing Showcase. Held at the Westin Hotel in Waltham, MA on Wednesday, October 28, the showcase featured unique products and capabilities of New England manufacturers and service providers. We were able to introduce the concepts of shared risk and reward, JointSourcing, and Marketing Essentials to […]
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully! Sales Renewal’s insight: Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips. Read Original […]
We all have our fears: Heights. Spiders. That horrifying clown from the movie It. But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there… Sales Renewal’s insight: Scary, maybe, but these 11 statistics also point the way to opportunities to get it right. Boooo! […]
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing-not beating them over the head with hard-sell tactics. Sales Renewal’s insight: Do you have a different strategy for reaching prospects at different stages in the buying cycle? If not, here’s some information as to why it’s important. This article makes some key […]
More than 200 eighth graders from across the country allowed their social media feeds to be studied by child development experts who partnered with CNN. This is the first large scale study to analyze what kids actually say to each other on social media and why it matters so deeply to them. “I think they’re […]
One of the most effective uses of your competitive intelligence skills, whether basic or advanced, is to “work” a tradeshow or conference. Sales Renewal’s insight: Some practical advice on how to use trade shows and conferences as a way to gather useful competitive intelligence. Read Original Article
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy. Sales Renewal’s insight: Internal linking – or linking from one page or blog post to another – is one of the easiest SEO […]
6 design trends dominating websites in 2015 and beyond. Sales Renewal’s insight: While it’s always worth paying attention to design trends, always remember that “trend” can often be a synonym for “fad” – unless something significantly improves your customer’s experience, it’s usually best to wait before jumping on every design bandwagon. Read Original Article