Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Sales Renewal’s insight: Rebranding one of the most visible companies in the world is a delicate process, and not one to be approached haphazardly. Most importantly, there’s no way to please everyone. This is a great in-depth look at the process and […]
Analysis of TREW Marketing and ENGINEERING.com new survey on how engineers find information online. Engineers love online information over others. Sales Renewal’s insight: Marketing to engineers? Be sure you pay attention to online and digital marketing, as online is a valuable source of information for engineers. More survey results: The way engineers most often interact […]
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers’search results. Sales Renewal’s insight: Keywords may not be used the way they used to be, but keywords are still, well, key, to your online marketing efforts. Read Original Article
Creating your social media marketing plan shouldn’t be that hard. Here’s a 6-step guide on how to create a social media marketing plan. Sales Renewal’s insight: We all want our social media efforts to payoff, but in order to see results, it is important to create a social media marketing plan. This six-step guide from […]
Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy. That’s according to a survey by Yodle of 6,000 US adults released in late June. Sales Renewal’s insight: Good news for local businesses who understand the importance of a strong digital footprint. […]
The equation for online marketing is simple: quality content + promotion of content = more customers. Sales Renewal’s insight: We’ve read it before, but it’s worth repeating: Inbound marketing starts and ends with quality content. And although it may seem simple, there is a lot of hard work that goes into this equation. It’s worth […]
Facebook can give your marketing impressive reach, but the network is still relatively new and constantly evolving. How can marketers be sure they’re using Facebook strategically, not just “marketing at random”? Check out some of our favorite insights and stats from TrackMaven’s new report, The Marketing Maven’s Guide to Facebook. Sales Renewal’s insight: Most social […]
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing. Sales Renewal’s insight: Did your local listing make the cut? As […]