Author Archive

Introducing New Tools for Nonprofits

Now testing two features to help charities raise awareness and funds directly on Facebook. Sales Renewal’s insight: Do you follow any nonprofits on Facebook? What do you think about being able to support your favorite nonprofit without leaving the social site? Facebook is often the “go to” social network for nonprofits – and now there […]

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15 SEO Best Practices for Structuring URLs

It’s been a long time since we covered one of the most fundamental building blocks of SEO–the structure of domain names and URLs–and I think it’s high time to revisit. Sales Renewal’s insight: They offer both common-sense (e.g., #2) and search engine specific advice (e.g., #10) on the 15 best ways to construct web addresses […]

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9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page. Sales Renewal’s insight: With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make […]

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Seven Ways to Use Print Marketing to Win More Business

Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t. Sales Renewal’s insight: Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today.   Read Original Article

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Don’t Let Silos Destroy the Customer Experience

Every company has silos. They separate people from each other and from information – and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, Sales Renewal’s insight: Integrated marketing is critical for a good customer experience. It means breaking down silos not only between individual marketing tactics, but […]

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How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

Discover the facts about the shortening human attention span and what we, as marketers, can do to combat it. Sales Renewal’s insight: You got us at goldfish. But it’s good to know that there are ways to capture the attention of prospects and customers just long enough to take notice of you.   Read Original […]

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