The debate began in January with a Tweet from Moz’s Rand Fishkin. In that Tweet, Fishkin, who is known as the Wizard of Moz, noted that HubSpot had posted 49 blog posts in a single week. Sales Renewal’s insight: There’s no right answer to the question of how frequently to blog. This article looks at […]
15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the […]
Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire site. Sales Renewal’s insight: Sales Renewal recently relaunched its website, complete with a “customer journey” home page. At first glance, our two service options are similar in many ways, so […]
Sales acceleration tools are almost uncanny in what they reveal about a customer’s thinking. Sales Renewal’s insight: From spreadsheets to contact databases to CRMs – the sophistication of lead management tools has improved by leaps and bounds in the last decade. And now we’re seeing an emergence of a new category of lead management: sales […]
Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]
In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 millio… Sales Renewal’s insight: One of the clearest explanations of “cookies” that we’ve read, from where they got their roots, to how […]
Public Relations – These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.” Sales Renewal’s insight: The increasing importance of commenting on other people’s content (curated content) has potentially big implications for […]
So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. […]
Learn how to make the most of local opportunities in your next link building campaign. Sales Renewal’s insight: This article offers some really useful ideas for any business that is trying to build its local presence. From identifying local places to look for links and actually picking up the phone to ask them for that […]