Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you. Sales Renewal’s insight: MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – […]
Writing – Writing landing page copy that converts like crazy isn’t as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers. Sales Renewal’s insight: This article offers some good advice about how to craft a landing page using clear, succinct rule of thumb: make sure […]
Some will tell you to curate content. Others to create it. But a winning content marketing strategy combines both content curation and creation. Here’s why. Sales Renewal’s insight: Sales Renewal recommends a content strategy that includes creating + curating. Want to learn what’s involved? Contact us today. Read Original Article
This illustrated guide helps you decide when, how and what to send your subscribers. Sales Renewal’s insight: Some takeaways from this pictorial guide: 51% of emails are opened on a mobile device 80% of readers only scan your emails 50% of adults check emails first thing in the morning Continue reading for some more interesting […]
We recently surveyed business owners and marketing managers and found that almost 50% don’t measure the ROI of their tradeshow activity. Sales Renewal’s insight: Was your last trade show profitable? If not, Sales Renewal can help. Read Original Article
How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa… Sales Renewal’s insight: While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from […]
It’s been a long time coming, but now it’s official – Google+ is being broken up into two distinct products as part of the ongoing restructuring of Google’s failed social network. Sales Renewal’s insight: Although there’s been no official announcement from Google, this article points to some very strong signals that Google+ could be going […]
Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online. Sales Renewal’s insight: Great article about selling big-ticket items online. Yes, it can be done (as we have seen first hand with our clients), but it takes a bit more attention to do it well. Consider […]
In a few weeks, when a search is conducted from a mobile device, Google will start ranking mobile-friendly websites higher than non mobile-friendly sites. Sales Renewal’s insight: Have you confirmed that your website is mobile friendly? Big changes coming! Read Original Article