Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating. Sales Renewal’s insight: 5 great points about SEO, and most boil down to the fact that you can’t “do SEO” in a silo. Instead, SEO should […]
Most small business owners could alleviate their biggest challenge (lack of time) by redistributing marketing activities to other employees or outside agencies. Sales Renewal’s insight: If you’re running a business, you may feel that digital marketing is something you can do yourself. But a recent survey shows that even small businesses- 35% of them – […]
These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Sales Renewal’s insight: Not a quick read, but definitely some good advice. In particular: Think in terms of better website visitor engagement and satisfaction rather than focusing purely on the number […]
Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Sales Renewal’s insight: The customer journey is complicated! So is measuring the different types of marketing programs because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each? […]
Sales Renewal’s insight: Yup. Hard as it may be to stay away from the buzzword of the day, better to stay focused and thoughtful in your marketing work. (Note that we didn’t say, “keep calm and carry on”…) Read Original Article
With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. Sales Renewal’s insight: It’s very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the “modern” model of focusing on the broader customer-focused, integrated programs. […]
Sales Renewal’s insight: Get more from your blogging efforts by sharing and re-sharing (that’s the key). When you’re scheduling your blog posts, be sure to take the time to “re-schedule” them. This social sharing schedule timetable is a good guide for getting started. Read Original Article
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. Sales Renewal’s insight: Some great quotes about making Local work in 2015: “You’ve got to work on everything” “You have to be a jack-of-all-trades” Sounds overwhelming, but […]
Learn which marketing tactics you should totally forget about in 2015. Sales Renewal’s insight: Everything in moderation. Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without […]