Although the sales function is a critical component of the go to market strategy and the lifeblood of any business, most direct sales people spend precious little time actually selling, even though the annual cost of a direct sales representative is very high. Incremental changes in the amount of time a direct sales rep spends […]
Consistent growth is difficult; consistent outperformance rarer still. Yet many companies still fail to develop their marketing and sales capabilities to drive performance. A McKinsey & Company article. Sales Renewal’s insight: Keeping your marketing team flexible and responsive is critical to driving sales performance. But how? Read Original Article
Google and Twitter are teaming up to index tweets again in real time. Here’s what marketers need to know about the new deal. Sales Renewal’s insight: Interesting development, but as the article points out, it may take several months for the full impact to be known. Read Original Article
Google now supports the Crawling & Indexing of Locale-Adaptive Web Pages Sales Renewal’s insight: About time … Read Original Article
A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Sales Renewal’s insight: Great list of resources for the DIY visual content creators. Read Original Article
Can you guess which words can make or break an email campaign A new study reveals the answers. Sales Renewal’s insight: Do you agree? Wonderful made it to the top 5. Can’t say we’ve ever received an email with “Groovy” in the subject line. Interesting study and information that’s broken down by industry. Read […]
“In today’s digitally empowered world, it’s tempting for businesses to take a “ready-fire-aim” approach to marketing. In some cases, it almost seems that the philosophy is: throw up a Facebook page, send out a quick eBlast and wait for the customers to come pounding at our door. Indeed, the proliferation of tech tools that promise […]
Sales Renewal’s insight: Fun find. Reminds me of a post we recently wrote. Read Original Article
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri Sales Renewal’s insight: There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri […]