It’s 2015 – You’d Think We’d Have Figured Out How To Measure Web Traffic By Now

In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 millio…

Sales Renewal’s insight:

One of the clearest explanations of “cookies” that we’ve read, from where they got their roots, to how marketers figured out how to use them, to their role in providing accurate website visitor counts a difficult task.

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