The Denver Broncos’ analytics director will have in-game contact with coach Gary Kubiak via the coach’s headset. Sales Renewal’s insight: This is a perfect example of how analytics can be used to step up your game. Here, analytics professionals gather statistics about actions and their results. Sales Renewal uses the same model with our analytics […]
A look at the impact on new buyer expectations and behaviors-and the challenges and opportunities for brands and marketing. Sales Renewal’s insight: A typical, simplified view of the customer journey (buyer’s funnel” shows three stages – Awareness (of a need or an issue that needs solving); Consideration (of the alternatives); and Purchase (of the best […]
There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]
All content you produce should be with an end-goal in mind. One of the most common and important goals of content is to attract links. Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Here is a guide to […]
Whether it’s oversaturating your content or missing the point of social networks, newer marketers make many mistakes. Sales Renewal’s insight: Many new marketers make mistakes with social media. Some try to take on too much too soon, while others do not promote adequate content. This infographic from Digital Marketing Philippines shares the top 8 social […]
As today’s savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend? Sales Renewal’s insight: We agree, this […]
Your emails are being read, but how do you convince people to navigate to your site? Here are 11 tips to improve your email newsletter click-through rates. Sales Renewal’s insight: Some good, concrete tips that you can use to improve your email click through rates. Read Original Article
For the last 10 years, I’ve run a successful consulting practice, and people are often shocked to hear that until two years ago I didn’t have a website … As a small business, it’s easy to get distracted with shiny objects in the marketing realm that waste valuable time and energy. Sales Renewal’s insight: While […]
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]