Digest

How to Make Your Outdated Content Outstanding Again

Old content isn’t dead content. Breathe new life into your old content by following these steps. Sales Renewal’s insight: Does “republishing” an older blog post somehow feel like cheating? When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger […]

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It’s 2015 – You’d Think We’d Have Figured Out How To Measure Web Traffic By Now

In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 millio… Sales Renewal’s insight: One of the clearest explanations of “cookies” that we’ve read, from where they got their roots, to how […]

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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you. Sales Renewal’s insight: MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – […]

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