Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy. That’s according to a survey by Yodle of 6,000 US adults released in late June. Sales Renewal’s insight: Good news for local businesses who understand the importance of a strong digital footprint. […]
The equation for online marketing is simple: quality content + promotion of content = more customers. Sales Renewal’s insight: We’ve read it before, but it’s worth repeating: Inbound marketing starts and ends with quality content. And although it may seem simple, there is a lot of hard work that goes into this equation. It’s worth […]
This week we’re going to chat about a problem that many of you have mentioned .. to me and to other folks here at Moz when we talk about content marketing and specifically content amplification like, “Okay, I made some great content. But how do I actually get people to share it? In particular, how […]
Facebook can give your marketing impressive reach, but the network is still relatively new and constantly evolving. How can marketers be sure they’re using Facebook strategically, not just “marketing at random”? Check out some of our favorite insights and stats from TrackMaven’s new report, The Marketing Maven’s Guide to Facebook. Sales Renewal’s insight: Most social […]
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing. Sales Renewal’s insight: Did your local listing make the cut? As […]
These free tools will help you better understand your competition, your SEO strengths and weaknesses, and your market opportunity. Sales Renewal’s insight: SEO is an ongoing, complicated process, but even small businesses with limited resources, budget and expertise can use these 5 free SEO tools – even if it’s just to see what you do […]
Using Facebook to promote your business Sales Renewal’s insight: We recommend a full Facebook marketing strategy for any business, and there are a number of things to keep in mind while using Facebook as a means of promotion. This article provides a checklist to go through to make sure you are effectively using Facebook to […]
Keep marketing project management easy. Here are 11 ways to focus on goals, plan efficiently, create content faster, and prove ROI. Sales Renewal’s insight: The writer provides some excellent, basic advice on marketing management. Worth the easy read … Read Original Article
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow… Sales Renewal’s insight: These two reports offer lots of good insights to the […]