One of the most effective uses of your competitive intelligence skills, whether basic or advanced, is to “work” a tradeshow or conference. Sales Renewal’s insight: Some practical advice on how to use trade shows and conferences as a way to gather useful competitive intelligence. Read Original Article
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy. Sales Renewal’s insight: Internal linking – or linking from one page or blog post to another – is one of the easiest SEO […]
6 design trends dominating websites in 2015 and beyond. Sales Renewal’s insight: While it’s always worth paying attention to design trends, always remember that “trend” can often be a synonym for “fad” – unless something significantly improves your customer’s experience, it’s usually best to wait before jumping on every design bandwagon. Read Original Article
Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Sales Renewal’s insight: Rebranding one of the most visible companies in the world is a delicate process, and not one to be approached haphazardly. Most importantly, there’s no way to please everyone. This is a great in-depth look at the process and […]
While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]
Analysis of TREW Marketing and ENGINEERING.com new survey on how engineers find information online. Engineers love online information over others. Sales Renewal’s insight: Marketing to engineers? Be sure you pay attention to online and digital marketing, as online is a valuable source of information for engineers. More survey results: The way engineers most often interact […]
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers’search results. Sales Renewal’s insight: Keywords may not be used the way they used to be, but keywords are still, well, key, to your online marketing efforts. Read Original Article
Creating your social media marketing plan shouldn’t be that hard. Here’s a 6-step guide on how to create a social media marketing plan. Sales Renewal’s insight: We all want our social media efforts to payoff, but in order to see results, it is important to create a social media marketing plan. This six-step guide from […]