Social media may seem more exciting, but studies prove that most people prefer good old-fashioned email. Need more convincing? Read on. Sales Renewal’s insight: Agreed. Email is one of the essentials of marketing and will continue to be a cornerstone of any solid marketing plan. Read Original Article
Now testing two features to help charities raise awareness and funds directly on Facebook. Sales Renewal’s insight: Do you follow any nonprofits on Facebook? What do you think about being able to support your favorite nonprofit without leaving the social site? Facebook is often the “go to” social network for nonprofits – and now there […]
It’s been a long time since we covered one of the most fundamental building blocks of SEO–the structure of domain names and URLs–and I think it’s high time to revisit. Sales Renewal’s insight: They offer both common-sense (e.g., #2) and search engine specific advice (e.g., #10) on the 15 best ways to construct web addresses […]
It’s called “social seating” Sales Renewal’s insight: Using your social media profiles to select who you sit next to on your next flight. Wow. What do you think? Read Original Article
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions. Sales Renewal’s insight: If natural search traffic is important to you and you have not yet reevaluated your SEO strategy, this story makes it abundantly clear that now is the time to do so! Why? Because you […]
With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page. Sales Renewal’s insight: With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make […]
Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t. Sales Renewal’s insight: Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today. Read Original Article
The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]
Sales Renewal’s insight: A complete redesign, putting Collections and Communities front and center. Have you used the new Google+? We like the streamlined look and content that seems more accessible. Let us know your thoughts! Read Original Article