They are call centers – often out of state, sometimes in a different country – that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details […]
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. Sales Renewal’s insight: We’ve been working on our own EvE metrics (stay tuned for the results!), […]
The key to success in retail is a stellar customer experience, both in store and online, executives from Nike, Fossil Group, and Disney told attendees during the afternoon keynote at the National Retail Federation’s Big Show, in New York City. Sales Renewal’s insight: It’s no longer enough to have a multi-channel approach to marketing. As […]
A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found. Sales Renewal’s insight: The implications of such a short attention span are profound for marketing. Now more […]
In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing? Sales Renewal’s insight: It’s time to make the subtle – but important – shift in perspective from “ranking” to “visibility” when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone […]
You can learn a lot from the Forbes editorial calendar. Planning for the upcoming year, instead of just weeks or months, is a powerful tool. Sales Renewal’s insight: If you’ve added “be better at planning our editorial content” to your 2016 goals, this article is a good place to turn for motivation. Read Original […]
There are a few good practices that can go a long way to keeping your nose clean. Here is a guide to social media etiquette containing logical tips that will help your social media strategy and avoid any mistakes. Sales Renewal’s insight: Nice summary of how to make the most of social media for your […]
In general, images in social media posts help to achieve greater success than plain text posts. Here are 8 tools – all either free or with a free option – to try. Sales Renewal’s insight: Do you use any of these tools? PicMonkey is our go-to image site, and we love Canva, too. There are […]
Every day, marketing and sales professionals in thousands of companies make significant investments to acquire and develop sales leads. The ultimate objective is to grow revenues and profits by winning new customers. Unfortunately, these investment decisions are often made without a clear and accurate understanding of how valuable leads actually are. When marketing and sales […]