Every company has silos. They separate people from each other and from information – and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, Sales Renewal’s insight: Integrated marketing is critical for a good customer experience. It means breaking down silos not only between individual marketing tactics, but […]
“Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction … played in the eventual sale. This approach, called “attribution modeling, ” allows companies to attribute appropriate credit to each online and offline contact and touch point in […]
Discover the facts about the shortening human attention span and what we, as marketers, can do to combat it. Sales Renewal’s insight: You got us at goldfish. But it’s good to know that there are ways to capture the attention of prospects and customers just long enough to take notice of you. Read Original […]
In this article you will learn how to create high-converting landing pages that will encourage your prospects to take action every time. Sales Renewal’s insight: How do you know how much content is enough for an effective landing page? Here is some good advice on what to consider in terms of content and […]
Stars move over, hearts take their place on Twitter. Sales Renewal’s insight: Apparently, stars were confusing Twitter users. (“At times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.”) Read Original Article
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully! Sales Renewal’s insight: Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips. Read Original […]
We all have our fears: Heights. Spiders. That horrifying clown from the movie It. But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there… Sales Renewal’s insight: Scary, maybe, but these 11 statistics also point the way to opportunities to get it right. Boooo! […]
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing-not beating them over the head with hard-sell tactics. Sales Renewal’s insight: Do you have a different strategy for reaching prospects at different stages in the buying cycle? If not, here’s some information as to why it’s important. This article makes some key […]
More than 200 eighth graders from across the country allowed their social media feeds to be studied by child development experts who partnered with CNN. This is the first large scale study to analyze what kids actually say to each other on social media and why it matters so deeply to them. “I think they’re […]