Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement. Sales Renewal’s insight: Does your content plan include “evergreen content”? While it’s critical to have a steady flow of fresh, quality content, you can […]
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Sales Renewal’s insight: Online marketing is about serving messages and media to your audience at the right times in the right places with […]
With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition. Sales Renewal’s insight: The key to retention marketing – the efforts your store takes to get customers who have bought from you in the past to buy more from you […]
The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can Sales Renewal’s insight: The key to retention marketing – the efforts your store takes to get customers who have bought from you in the past to buy more from you more often – is […]
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Sales Renewal’s insight: There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is […]
The potential perils that come with broad access to consumers have led companies to take it very seriously. Sales Renewal’s insight: There are important lessons here, for ALL brand owners, regarding Social Media’s power and requirement for timely response. Read Original Article
Sales Renewal’s insight: Study after study confirm that email marketing continues to be a top lead generation channel. Read Original Article
Learn the basics of graphic design, and see some creative examples of how to apply them. Sales Renewal’s insight: Sure, you can “design” a Facebook cover or social media image using one of the many tools available (Canva, PicMonkey, inDesign, Adobe…). And they all make “good design” seem easy. But don’t be deceived. Be sure […]
Small business owners can’t afford to ignore online reviews. With this expert advice, you can turn customer reviews into a powerful marketing tool. Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where customers are leaving reviews? Should you […]