Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips. Sales Renewal’s insight: We’re firm believers in using Google Analytics, but years ago we identified the problem with relying only on Google Analytics to inform our marketing decisions. (Read […]
I’m a typography expert. The Oscars flub came down to bad design. Sales Renewal’s insight: If you ever need an easy-to-understand example of why good design matters, this is it! Read Original Article
Google want all websites to switch from HTTP to HTTPS. The ultimate goal is to make the internet & websites safer and using SSL is a way of doing so. Sales Renewal’s insight: For several years now Google search results have shown more preference to websites that use HTTPS. (HTTPS is the secure version of […]
Google released a How to Hire an SEO video this week, and one of the things mentioned is how long it takes for a site to see improvements due to SEO changes. Sales Renewal’s insight: We’ve said it time and again, but it’s worth repeating. SEO is a long-term strategy. Anyone who promises something different […]
Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily […]
You want to make money. That’s why you run a business. Whether you’re selling a product or a service-you’ll have to put a price on what you’re selling. Sales Renewal’s insight: Subtle changes to your pricing strategy can yield big changes to your bottom line. Read Original Article
Ever wonder why content marketing works well for some businesses but doesn’t seem to do anything for others? Discover key factors that make the difference. Sales Renewal’s insight: Content marketing – your blog, downloads, white papers – is quite often one of the biggest marketing expenses, and one of the most difficult to measure. Adwords […]
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. Sales Renewal’s insight: SEO is a constantly changing landscape. This article highlights eight trends to be aware of as we start 2017, including: HTTPS is no longer just an option. Security issues aside, Google has confirmed […]
Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]