In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition. Sales Renewal’s insight: Yes, online reviews can help your business rise to the top in search results. Here’s why. Read Original Article
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions. Sales Renewal’s insight: Surveys are invaluable tools for making sure you’re meeting customer expectations. Learn why simplicity is probably the best route to go. […]
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys? Sales Renewal’s insight: One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more. […]
A simple exercise to help you find exactly what makes your services (or product) stand apart. Sales Renewal’s insight: Defining your value proposition – why buy from my business vs the competitor – can be a tall order. A good value proposition: Is easy to understand. Communicates the results a customer will get from purchasing […]
PR and SEO are no longer two different entities-they go hand-in-hand. Sales Renewal’s insight: Bridging the divide… Removing silos between PR and SEO is the key to developing stronger integrated marketing plans. Read Original Article
Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you’ve stopped actively promoting it. Sales Renewal’s insight: Content + linkbuilding = powerful SEO strategy. And the key? Creating something that people will find and […]
Learn how this company developed a successful content promotion strategy without spending more money or hiring more team members. Sales Renewal’s insight: An interesting approach one company took to maximizing its content marketing efforts by putting into place a strategic plan that included the whole staff. Read Original Article
A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email […]
Content marketing is only effective if it’s profitable… While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive […]