Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters. Sales Renewal’s insight: Double the characters, double the fun? What difference if any will longer tweets make in your marketing messages – and more importantly, in response rates? Will prospects respond better to those brands who […]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]
Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all. Sales Renewal’s insight: Key business drivers are intricately tied to […]
Ray, our COO many years ago, used to start meetings with 10-15 minutes of chit-chat. While his intention was to promote socializing, the effect was late-arrivers, difficulty in focusing at the star… Sales Renewal’s insight: Well-planned, timely meetings are productive. Productive meetings develop good strategies and make sure the execution is on track and that […]
Opinion: The trick to the future of social media content marketing is using modern approaches at being human. Sales Renewal’s insight: We’ve seen an increased focus on video in the manufacturing and services industries spurred – not surprisingly – by results produced by video marketing. For those segments in particular, we’re finding evergreen content is […]
The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices. Sales Renewal’s insight: We work with a variety of SMB in the manufacturing industry. As they’ve grown, they have increased their SEO efforts, too. In some cases, the goal has been […]
Hey Orca creates a team-friendly social media calendar to visually render posts and allows agencies to share content plans with their clients – and there are other tools that do the same, with slight differences. In short, we’ve found no single Goldilocks solution. Different clients have different needs! Sales Renewal’s insight: It’s all about #communication! […]
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups. Read Original Article
Use a couple different tests or our Send Time Optimization feature to find the best sending time to engage with your subscribers. Sales Renewal’s insight: Determining an ideal send time for email messages is not a trivial matter, but it’s only one piece of a much larger puzzle. Our advice: mind each piece, as they […]