Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets. Sales Renewal’s insight: Rumor confirmed! Read Original Article
Company says change is meant to provide more descriptive snippets. Sales Renewal’s insight: Rumor confirmed! Read Original Article
Snippets and meta descriptions have new character limits, and it’s a big change for Google (and us SEOs). Learn about what’s new and what it means for SEO in this edition of Whiteboard Friday. Sales Renewal’s insight: Longer character limits for both phone and desktop are good for searchers. Could there be a downside for […]
By mid-December, workers say their productivity falls off, with some feeling overwhelmed or distracted by the holidays Sales Renewal’s insight: How do you balance your customers’ needs and employees’ lives over the holidays? Would higher productivity and better work quality be a good trade for more time off for your workforce? Read Original Article
Libraries may still be analog institutions, but their creative staffs are finding ways to leverage both data and their traditional expertise-information sharing-to adapt their marketing for modern communities Sales Renewal’s insight: We love marketing, data-driven decisions, and happy endings. This article has all three elements. Happy reading! Read Original Article
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. Sales Renewal’s insight: In case you thought your Google My Business listing would sort of take care of itself, think […]
DT University at DialogTech uncovered inbound call volumes were 58% higher on Cyber Monday 2017 than average daily call volume. Learn more about the research. Sales Renewal’s insight: Timely reminder from our partner Dialogtech: “What starts online…doesn’t always stay online!” Regardless of your business, phone training for your frontline staff is fundamental to your success. […]
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite […]
A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor. For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal […]
Why should you care about small business surveys? They can show where you stand compared to your peers, and what strategies and tactics are working best for them. Sales Renewal’s insight: It’s November, so let the onslaught of year-in-review articles begin! Most of the reports on small- to medium-size businesses are positive – but the […]