Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake Sales Renewal’s insight: Focusing on sales and marketing ROI can help you set, and reach, your exit revenue goals. Read Original Article
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills. Sales Renewal’s insight: At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client’s needs are […]
You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output. This document will help your team: Brainstorm campaign ideas that broadly resonate in your market Create customer-centric content that generates leads Use data to better focus on your customer’s needs Boost […]
Need to know how to find email addresses in a pinch? 13 tools and hacks you need to find your recipient. Sales Renewal’s insight: Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person – perhaps at a trade show or other event – and you didn’t capture […]
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience. Sales Renewal’s insight: Are your product pages optimized for selling? A nice read of how to […]
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue Sales Renewal’s insight: 19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 […]
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social Sales Renewal’s insight: Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: […]
How do you make your content stand out? By having a unique perspective. Here’s how to find your core difference compared to everyone else in your industry. Sales Renewal’s insight: USP (“unique selling proposition”), CDF (“content differentiation factor”), value prop, call it what you will… understanding what sets you apart from your competitors is the […]
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys? Sales Renewal’s insight: One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more. […]