We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this […]
This 2016 Email Marketing Metrics Benchmark will allow you to discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average, ” including median and top-performing quartiles […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients. We believe they are relevant to most business owners involved with any aspect of marketing their business, and we offer a regular summary […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information.Just case you’ve missed these updates, we offer a regular summary roundup of the most popular/interesting posts. where we extract the most useful information, and in many cases, provide a link to learn more. Here, then, are our 5 favorite […]
Yext now offers integration with the new Google My Business API.This allows for rapidly updating key location data such as unforeseen closings or changes to opening hours across Google Search, Google Maps, and ads; controlling the data Google receives about your locations and ensure it is always consistent, authoritative, and up-to-date; and saving time and […]
Evergreen content has potential for SEO purposes. Here is a look at how to plan and create content, and where to find ideas. Sales Renewal’s insight: Not every blog post has to cover late breaking news or special discoveries. Your blog needs a solid stable of quality, evergreen posts – those that have a longer […]
They are call centers – often out of state, sometimes in a different country – that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details […]
A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found. Sales Renewal’s insight: The implications of such a short attention span are profound for marketing. Now more […]
In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing? Sales Renewal’s insight: It’s time to make the subtle – but important – shift in perspective from “ranking” to “visibility” when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone […]