There are a few good practices that can go a long way to keeping your nose clean. Here is a guide to social media etiquette containing logical tips that will help your social media strategy and avoid any mistakes. Sales Renewal’s insight: Nice summary of how to make the most of social media for your […]
Social media may seem more exciting, but studies prove that most people prefer good old-fashioned email. Need more convincing? Read on. Sales Renewal’s insight: Agreed. Email is one of the essentials of marketing and will continue to be a cornerstone of any solid marketing plan. Read Original Article
We all have our fears: Heights. Spiders. That horrifying clown from the movie It. But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there… Sales Renewal’s insight: Scary, maybe, but these 11 statistics also point the way to opportunities to get it right. Boooo! […]
Local marketing – marketing that’s focused on reaching customers in a specific geographic area – is not for every business. But if you have a physical presence in a specific location and provide services to your community (think bank, florist, shoe store, restaurant, deli, dry cleaners, etc….), you will most likely be able to benefit […]
Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]
While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]
Analysis of TREW Marketing and ENGINEERING.com new survey on how engineers find information online. Engineers love online information over others. Sales Renewal’s insight: Marketing to engineers? Be sure you pay attention to online and digital marketing, as online is a valuable source of information for engineers. More survey results: The way engineers most often interact […]
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing. Sales Renewal’s insight: Did your local listing make the cut? As […]
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow… Sales Renewal’s insight: These two reports offer lots of good insights to the […]