Sales Renewal’s insight: How novel for a vendor: backing up their recommendation with cash! Like #TrustworthyTom, Sales Renewal also believes in sharing the risk and reward. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #TrustworthyTom and his colleagues: #SmugMarketerSam, #HucksterHank, #BadExecutionBob, and #GoodExecutionErica.
Many online sources of business advice have online myopia: they seem to believe that marketing didn’t exist before Google or that the only way to market a business today is through the Web. At the risk of sounding like the old guy who yells at the kids to get off of his lawn, “hogwash” I […]
Sales Renewal clients are accustomed to hearing the term JointSourcing – a unique business model that combines pay-for-performance with expense sharing. The model means that we focus on not simply what works, but what works cost effectively. The key to growing sales through JointSourcing is a multi-pronged approach to sales and marketing. The six key […]
Sales Renewal’s insight: You spend the money, he takes the credit! Considering an increase in your ad spend? See 11 tips for doing search ads right first. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #HucksterHank and his colleagues: #BadExecutionBob, #SmugMarketerSam and #TrustworthyTom.
… But Doing It Cost Effectively Isn’t As Simple As They Claim Google AdWords’ promise for pay-per-click (PPC) advertising is alluring: “Want to grow your business? Put your message in front of potential customers right when they’re searching for what you have to offer.” Bing AdCenter will tell you: “You can reach millions of unique […]
Sales Renewal’s insight: Firing yourself – it’s the next big thing! Read about how Sales Renewal is pioneering this exciting new field. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales.See more #TrustworthyTom and check out his polar opposites #SmugMarketerSam, #BadExecutionBob and #HucksterHank.
Small- and medium-sized business owners cannot take their time lightly. So questions like, should I invest time in LinkedIn? or Is a Pinterest presence worth my time? highlight important considerations. We certainly don’t advocate jumping on every single social media bandwagon. While they all look like free advertising vehicles at first glance, the learning curve […]
The advantage of outsourcing sales and marketing to third parties is that it takes a great deal of time and skill to become expert in the many technologies and sales & marketing programs required to grow revenue and even more time, skill and dogged determination to continuously do so over the long haul. While we’ll […]
The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]