We’ve recently conducted 3rd Quarter Planning Sessions with our clients. Pssst – when was the last time you made a quarterly marketing plan and followed it? In those meetings, they heard specific details about things we did during Q2 to improve SEO rankings, reach more qualified prospects at the beginning of the sales cycle, and […]
Nothing gets those in the business of SEO talking like rumors of a Google algorithm change, and it seems that this time around (yes, another change is on the way), Google is trying to preempt some of these rumors by clarifying, in advance, what businesses can expect. Matt Cutts, the head of Google’s web spam […]
There’s a reason our Blueprint process is the first step in every relationship with every client. And there’s a reason some of our clients feel a bit perplexed in the process. By the time they’ve gotten to know us well enough to realize that we’re as incentivized to increase their sales as they are, they’re […]
In the first quarter of this year, we (the Sales Renewal team) have spent more hours than we’d like to admit discussing our inner clockworks. How do we make decisions that affect the team…who decides…how do we decide which stories deserve full-length treatment and which end up on the cutting room floor. Stories? Agile groupies […]
Among the responses to our post about REI’s “personalized commercials” was a very thoughtful reply from Marc Cica, Director of Advancement for the Shenango Valley Catholic School System in Hermitage, PA. Cica pointed out that video can be an ideal communication tool for non-profit organizations. When it’s done well, video can be personal, motivational, even […]
The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]
If you’re in business, the holidays can be so hectic some important things get overlooked. We’d hate to start the New Year with an old lecture, so let’s just call this a friendly reminder about the value of customers. We’re sure you’ve seen quotes from legendary department store founder Marshall Field extolling the virtues of […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
To celebrate the publication of our first Sales Renewal newsletter, we’re offering a Free Social Media Blueprint. With a Social Media Blueprint, Sales Renewal can help get you on the right track with your social media efforts. The process includes two hours of meeting time with you to assess your current program and goals for […]