Shareable Content Isn’t Easy, It Just Looks That Way

Face it: Shareable content is more than what you see

If you’ve ever used Adobe’s Photoshop, you know why you have to pay top dollar for a good graphic designer. The tools they use to create even “simple” images are anything but.

So we were amused by – and hundreds of thousands of viewers shared – a “video tribute” featuring “simple” illustrations and animations that represent some of the many faces of Photoshop filters.

Go ahead, take a look.

If you’re really interested, you can visit the Tumblr blog, also created by Barcelona-based Device, the studio responsible for the fetching graphics. It shows all the images as animated GIFs. See what they did there?

Shareable Content Sells

By making the images available in different forms, they’ve made them accessible to a wide variety of people, who are interested for a wide variety of reasons. Some Tumblr viewers will think, that’s what I’ve been talking about! We need those for our website! They may call Device for a quote. Other Tumblr viewers will think, cool! Why are my ideas for animations always dismissed in meetings? Those viewers might send their resumes to Device.

Both sets of images are shareable, and sell different aspects of the business to different audiences. But where’s the sales pitch?

If you answered “there is none, ” sorry; try again.

If you answered, “it’s behind the scenes, ” congratulations – that’s where it’s at.

Get Great Content That’s Shareable Online…

…but don’t stop there. When you create great shareable content, you may feel great – but you’re not quite done. What happens when your content is shared, and how well your prospects can connect to you and your product behind the scenes (hello, lead tracking and ecommerce) – that’s the brass ring.

We say, go for it.

~Diane Stresing

Photoshop image credit: Device and Design Taxi, July 22, 2013

Brass rings animation: Sales Renewal Corporation

Sales Renewal’s insight:

Shareable content = content marketing = increased sales, right? An important part of the equation is missing: not the sales pitch (it’s subtle, but there), but what happens after the share and after the pitch. It’s called “the sale.”

2 minutes read