You want to make money. That’s why you run a business. Whether you’re selling a product or a service-you’ll have to put a price on what you’re selling. Sales Renewal’s insight: Subtle changes to your pricing strategy can yield big changes to your bottom line. Read Original Article
Ever wonder why content marketing works well for some businesses but doesn’t seem to do anything for others? Discover key factors that make the difference. Sales Renewal’s insight: Content marketing – your blog, downloads, white papers – is quite often one of the biggest marketing expenses, and one of the most difficult to measure. Adwords […]
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. Sales Renewal’s insight: SEO is a constantly changing landscape. This article highlights eight trends to be aware of as we start 2017, including: HTTPS is no longer just an option. Security issues aside, Google has confirmed […]
Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]
Maximize your email marketing with strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead. Sales Renewal’s insight: We agree: Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Understanding the points made […]
It’s often been said that perception is reality. This is especially true when you’re selling a business – first impressions really matter. And these days, most impressions of a business start with your website. Sales Renewal’s insight: For business owners contemplating selling their business, one of the many factors that can help them achieve their […]
The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study. Sales Renewal’s insight: According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it’s the most […]
Read the just-released B2B Content Marketing 2017: Benchmarks, Budgets, and Trends-North America report from Content Marketing Institute Sales Renewal’s insight: To help you develop your 2017 Content Marketing plan, this article gathers 25 content marketing stats all in one place … dive in, explore and learn. Read Original Article
…Please don’t just shove your business cards in your pocket and start spewing your Elevator Pitch everywhere… Sales Renewal’s insight: Yes, ’tis the season… Here are some helpful tips from our partner ImprovAndy on how to enjoy the holidays while building your network. Read Original Article