What can a CMO do to get better strategic support and key resources from a CEO? Sales Renewal’s insight: No one said it would be easy to get buy in for your marketing programs. In fact, according to a Forbes Insights survey, 69% of CEOs said they thought their companies waste money on marketing initiatives. […]
Looking for ways to use visual content in your social media strategy? Here’s 9 visual marketing ideas guaranteed to keep your audience coming back for more! Sales Renewal’s insight: Good advice Read Original Article
We’ve been marketed to our entire lives..even before we knew ‘marketing’ was a thing. Did transparency exist in the world we inherited? What made us cynical? Sales Renewal’s insight: A good read if millennials are in your marketing mix. The article provides some helpful insights into why millennials rely on each other for validation, and […]
If you want to sell your online business, you’re going to require a strategy. Sales Renewal’s insight: This article is geared to selling an online business, but it includes good advice for just about anyone thinking of creating an exit plan. The big 5: Timing – Understand the business climate enough to know when to […]
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead. Sales Renewal’s insight: It’s worth repeating – focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the […]
SEO today is a complex role – one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various channels work together to enhance search engine visibility and […]
Organic reach on Facebook is abysmal and getting worse, according to the latest announcement from the social network that’s visited by more than a billion users. Sales Renewal’s insight: What do unicorns and donkeys have to do with Facebook? Let’s just say that if you’re interested in increasing your organic Facebook reach, you want to […]
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search. Sales Renewal’s insight: Ignore email marketing at your peril! This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can […]
There’s a better way to measure ad effectiveness than clicks, impressions and viewability, writes Justin Adler. Sales Renewal’s insight: It’s interesting to see Ad Age finally coming around to the perspective Sales Renewal has had since its founding 7+ years ago: only real-world performance metrics should count when you’re benchmarking marketing. They haven’t, however, yet […]