As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs. Sales Renewal’s insight: Loyalty programs offer many benefits 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs “Research also shows that while people say discounts are important, […]
A Huge Radius Will Make Me Rank Better for Local Cities Sales Renewal’s insight: Do you still believe targeting keywords for Local Search is irrelevant? Claiming a Google listing will automatically increase search visibility? A huge radius will make you rank better for local cities? Find out why any of these – plus seven other […]
B2B is such a great space for marketers because nearly all the pieces are just so measurable. That means we can be accountable, shift efforts to what’s working best and deliver on experiences, content and ideas that delight our customers. Sales Renewal’s insight: This article reviews four of types of metrics key to succeeding in […]
Uncover seven of Twitter’s latest features — from accessible images to native GIF search — that you may have missed. Sales Renewal’s insight: Social media sites are continually evolving – this article highlights some useful Twitter updates, including the ability to use media without it counting towards the 140 character limit. This is important, as […]
Watch the animated video for the term “landing page” from our Content Marketing Glossary that helps you master content marketing terms. Sales Renewal’s insight: Invest 60 seconds to better understand the idea behind landing pages. Read Original Article
Determining audience goals is a simple task when you have a simple business structure, like a pizza restaurant, but many of businesses need to address lots of competing user needs on a single website. But do they all need to be addressed on your home page? Sales Renewal’s insight: It’s tempting to try to get […]
It’s 2016, and we’re still writing web copy like it’s pioneer days for the internet. How to quit writing “Welcome to Our Website” all over everything. Sales Renewal’s insight: Which comes first when writing for the web – design or copy? Sometimes, important ideas can be conveyed by design alone, and “explainer text” is often […]
Inbound Marketing isn’t for everyone. Sales Renewal’s insight: Inbound marketing “can be effective in some industries in which few vendors have yet to adopt it, in other industries, most new content drowns unnoticed under a tsunami of competing content … As a result of these and other factors, inbound is highly inefficient for many B2B […]
Are you thinking of publishing your content on Facebook? Wondering how to use Facebook Instant Articles? In this article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed. Sales Renewal’s insight: How to use Facebook’s Instant Articles to get your blog posts in front […]