This 2016 Email Marketing Metrics Benchmark will allow you to discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average, ” including median and top-performing quartiles […]
It is important to focus on the right inputs if you want content to truly transform business performance. Sales Renewal’s insight: Ever stopped and wondered why you were ______… Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, “doing” SEO, advertising, sending direct mail. We continually review our clients’ marketing […]
Web Sites – Popups were once the bane of the Web; today, they are an excellent way to capture visitors’ attention and improve conversion rates. But they need to be done properly. Sales Renewal’s insight: Popups – if you are still from the school of “pop ups on my website? never!,” it may be time […]
Progress starts slowing down, and organic traffic stops growing. That “SEO plateau” affects almost every business that uses search engine marketing as part of its marketing strategy. Getting past the plateau is one of the greatest challenges of online businesses. Sales Renewal’s insight: You’re not alone if, even with strong content and high ranking through […]
Instagram’s more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). Sales Renewal’s insight: To reach Instagram’s users, businesses need to be smart about what they post, when they post, how often they post, and whom they’re targeting. […]
In a 2014 survey of business owners, we included these two questions 1. When do you want to exit your business? 2. What prevents you from planning your exit? 75% responded with some version of “I have little or no sense of urgency” and “I’m not planning until I’m ready to exit.” Sales Renewal’s insight: […]
If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact. Sales Renewal’s insight: Write it and they will come? Only if you follow through by letting people know your content exists. These tips will help with one of […]
You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of. Sales Renewal’s insight: Take your email list to the next level by combining it with re-targeted advertising. Even if you have a very […]
Check out this list of eight common mistakes that professional content writers fall victim to. Sales Renewal’s insight: From proofreading to editing to understanding your readers, these are writing mistakes that should be on your radar screen to avoid. Read Original Article