Many organizations are sitting on a ticking time bomb of lost knowledge – or lost capabilities. Here are four questions to determine whether retirements are likely to threaten your organization’s performance. Sales Renewal’s insight: Whether you’re considering selling your business or just faced with long-time employees who are nearing retirement, addressing the issue of “lost […]
The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes Taylor Schreiner. Sales Renewal’s insight: As marketers, we’re luckier than political pollsters. We “don’t just have one election; we have many campaigns. Therefore, we can use those campaigns to try different models against each other, seeing how well they […]
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]
Email is overwhelmingly preferred by all generations, Bluecore Study finds. Sales Renewal’s insight: This article highlights two key pieces of information for anyone assessing the value of their email communications: 68% of people responding to a survey about preferred brand communications in all four demographics – Baby Boomers, Generation X, Millennials and Generation Z – […]
One in five Americans say a brand presence on social will likely influence their holiday buys. And timing of social posting does seem to matter. Sales Renewal’s insight: Maximize your social media efforts by paying attention to the time and day of your posting. This article reviews a study that showed when to post for […]
Website Features Checklist – an infographic of features that should be included in every small (or medium or large) business website. Sales Renewal’s insight: If you are thinking of a website redesign or just want confirmation that your current site is doing the best job it can for your business, this checklist is a good […]
When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site. Sales Renewal’s insight: The more things change… As with any new Google algorithm […]
Mom-and-pop bookstores are emerging from the decimation of the last decade to inspire a loyal customer base. Sales Renewal’s insight: Interesting article about how the clever, planned-for use of people, service and technology is allowing some local bookstores to flourish even in the face of Amazon and Barnes & Noble. Read Original Article
Find out how engineers answered the question: at what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research? Sales Renewal’s insight: 1, 000 engineers were asked: “At what stage of your investigations into a new product or service do […]